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Microsoft vs. Sony: strategy over specs

microsoft vs sony strategy over specs

I often forget the endless frustration of going against the grain of consumer technology. Mobile phones, laptops, gaming consoles – it wasn’t until relatively recently that most kinds of tech have made sizable gains in usability and features that most of us take for granted.

These days, improvement seems to come as iteration for those products which are most important in our lives.

And it would seem as though console gaming, thanks to the release of the PS5 and Xbox Series X|S, has all but gotten to a place of “pretty dang good”. Microsoft and Sony, instead of pulling ahead purely on specs, seem to have arrived at a fork in the road of strategy.

Each, thanks to decades of trial and error, has doubled down on vision and made their respective platforms a place to settle in.

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The Video Game Streaming Wars Have Begun

the video game streaming wars have begun

The massive increase in engagement across music, movies, and TV shows all have one thing in common – convenience. From CDs to MP3s, Walkmans to iPods, and dial up to broadband access, music is now with us always – on demand via streaming services like Spotify, Apple Music, and YouTube Music. A similar story exists … Read more

An Xbox Cloud Box Possibly Inbound

xbox one family

Earlier today, Brad Sams broke news of a possible approach for Microsoft’s next gen console strategy. Lead by the good graces of those in the know, Brad outlined a strategy where Microsoft would not only release a traditional next gen box, but also a significantly cheaper system with an emphasis on streaming from the cloud, presumably Azure servers, as opposed to playing games locally.

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